The Chartered Marketing Professional (CMP) is a specialised course designed for marketing professionals who want to further their career. This 12-module course provides the highest level of marketing knowledge, skills and techniques in the current industry. Students who complete the course will gain the Chartered Marketing Professional designation, recognised by the Chartered Institute of Marketing (CIM) and other professional bodies.
The CMP course is specifically designed to help marketing professionals reach the highest levels of their profession. The 12 modules will provide a comprehensive overview of the latest marketing practices and techniques, enabling students to stay ahead of the competition and excel in their field. The modules are divided into two main categories: marketing strategy and marketing execution.
The strategy modules will cover topics such as market research, customer segmentation and targeting, competitive positioning, and brand positioning. The execution modules will cover topics such as customer relationship management, digital marketing, content marketing, and social media marketing.
The CMP course is suitable for marketing professionals from a range of backgrounds, including marketing executives, marketing managers, marketing directors, and entrepreneurs. The course will be beneficial for those who are looking to advance their career, as well as those who are looking to gain a deeper understanding of the marketing industry.
Comprehensive curriculum covering marketing strategy, consumer behavior, digital marketing, brand building, and a global perspective on marketing in diverse industries and markets.
Introduction to Marketing: In this module, students will be introduced to the fundamentals of marketing, including the marketing concept, the 4Ps of marketing, and the 7Ps of service marketing. They will also learn about the marketing mix, the marketing environment, and the different types of marketing strategies.
Market Research and Customer Insights: This module focuses on the process of gathering and analyzing market information. Students will learn how to use different methods to collect customer data, such as surveys, interviews, and focus groups. They will also learn how to interpret the data to gain valuable insights about customer needs and behaviors.
Customer Segmentation and Targeting: In this module, students will learn how to identify target markets, develop segmentation strategies, and create targeted marketing campaigns. They will also learn how to use customer segmentation to tailor marketing messages to different customer segments.
Competitive Positioning: This module covers the process of developing a competitive position in the marketplace. Students will learn how to evaluate the competition, analyze customer needs, and develop an effective competitive strategy.
Brand Positioning: In this module, students will learn how to develop a unique brand identity, create a brand positioning statement, and create a brand image. They will also learn how to use different marketing activities to promote their brand.
Customer Relationship Management: This module covers the principles and practices of customer relationship management (CRM). Students will learn how to use CRM tools to build relationships with customers and create loyalty.
Digital Marketing: In this module, students will learn about the different types of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. They will also learn how to use analytics to measure the success of digital marketing campaigns.
Content Marketing: This module covers the principles and practices of content marketing. Students will learn how to create and promote content that is engaging and valuable to the customer.
Social Media Marketing: In this module, students will learn how to use social media platforms to reach and engage customers. They will also learn how to develop a social media strategy and use analytics to measure the success of social media campaigns.
Marketing Analytics: This module covers the principles and practices of marketing analytics. Students will learn how to use analytics to measure the performance of marketing campaigns and make data-driven decisions.
International Marketing: In this module, students will learn about the challenges and opportunities of international marketing. They will also learn how to develop international marketing strategies and use the 4Ps of marketing to reach international customers.
Professional Development: This module focuses on the professional development of marketing professionals. Students will learn how to develop their skills, build their network, and advance their career.
This course is designed for marketing professionals from a range of backgrounds, including :
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