Module 1: Foundations of Data Analytics & Analytical Thinking
Introduces the analytical mindset, data types, data structures, analytical workflows, problem framing, and the role of analytics in modern business decision-making.
Module 2: Data Collection, Cleaning & Preparation Techniques
Covers ETL processes, handling missing values, data profiling, data quality checks, transformation techniques, and preparing datasets for analysis.
Module 3: Statistical Analysis, Probability & Exploratory Data Analytics (EDA)
Explores descriptive and inferential statistics, hypothesis testing, probability concepts, correlation analysis, and EDA techniques using visual and numerical tools.
Module 4: SQL, Databases & Data Querying for Analytics
Teaches database concepts, relational schemas, joins, aggregations, filtering, and writing SQL queries to extract and manipulate data effectively.
Module 5: Python for Data Analytics & Automation
Covers Python fundamentals, data manipulation libraries (Pandas, NumPy), automation scripts, and applying Python to real-world analytical problems.
Module 6: Data Visualisation & Business Intelligence Dashboards
Focuses on visual storytelling, chart selection, dashboard design, KPIs, and using BI tools such as Power BI or Tableau to present insights clearly.
Module 7: Predictive Analytics, Machine Learning Basics & Model Evaluation
Introduces regression, classification, clustering, model training, validation, performance metrics, and interpreting outputs to support decision-making.
Module 8: Applied Analytics, Case Studies & Real-World Projects
Provides hands-on applications in marketing analytics, finance analytics, operations optimisation, customer segmentation, and end-to-end analytics project execution.