Module 1: Introduction to Product Management & Product Lifecycle

Covers the role of the product manager, product lifecycle stages, cross-functional collaboration, and how products create value for users and organisations.

Module 2: Market Research, User Needs & Product-Market Fit

Explores customer research, personas, competitive analysis, user journey mapping, and techniques for identifying real market needs that guide product design.

Module 3: Product Strategy, Vision & Roadmapping

Teaches how to craft product vision, KPIs, success metrics, prioritisation frameworks (RICE, MoSCoW), and develop roadmaps that align with business objectives.

Module 4: Product Design, UX Principles & Prototyping

Covers user experience fundamentals, wireframing, prototyping, usability testing, and translating customer insights into intuitive product designs.

Module 5: Agile Product Development & Working with Engineering

Explains agile methodologies (Scrum, Kanban), sprint planning, backlog management, user stories, and how product managers collaborate with engineering teams.

Module 6: Go-To-Market Strategy, Launch Planning & Product Positioning

Focuses on pricing strategies, branding, launch planning, marketing alignment, user acquisition channels, and ensuring successful product rollout.

Module 7: Product Analytics, Metrics & Data-Driven Decision-Making

Covers key product metrics, experimentation (A/B testing), data interpretation, cohort analysis, and using analytics tools to guide product improvements.

Module 8: Product Growth, Scaling & Lifecycle Management

Explores retention strategies, feature optimisation, growth loops, product expansion, and managing mature or declining products through continuous innovation.

• Core responsibilities and skills of a product manager

• How to conduct user research and identify market opportunities

• Developing product strategy, vision, and prioritisation frameworks

• Designing and prototyping user-centric products

• Agile methodologies and engineering collaboration

• Planning and executing product launches

• Analysing product data for continuous improvement

• Scaling, growing, and managing products across their lifecycle

• Aspiring product managers

• Tech founders and entrepreneurs

• Business analysts and project managers

• UX/UI designers transitioning into product roles

• Software developers wanting product leadership skills

• Marketing and operations professionals in product-driven companies

• Students interested in technology and product innovation